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normalcy bias

Biggest Invisible Threat: How to Overcome Normalcy Bias

Normalcy bias is the single biggest threat to your survival. Don’t believe me? Keep reading.

What Is Normalcy Bias?

In a nutshell, normalcy bias is the superpower we all possess to pretend that nothing is wrong–even in the middle of a complete disaster. We never believe anything bad will happen to us… and even when it does, our soft little brains can’t comprehend the reality of the situation.

You know that cartoon of the dog sitting in the middle of a burning building, drinking coffee and insisting “This is fine”? That’s normalcy bias.

Normalcy Bias
KC Green

It’s so dangerous because not only do you fail to prepare, but you also don’t respond logically during a crisis. Denial persists until the last possible second–and then gets replaced by desperation.

How It Starts

Normalcy bias starts long before disaster strikes. You feel as though, because nothing terrible has happened, nothing terrible will ever happen. Let’s say you’ve never broken an arm or leg. That’s great! But it doesn’t mean you should cancel your insurance policy.

Ironically, normalcy bias can be even worse in areas that are prone to disaster. Maybe those people are subconsciously afraid that if they spend too much time thinking about hurricanes or tornadoes or EMPs, it’ll be more likely to happen. Or maybe they’re just a bunch of ostriches with their heads stuck in the sand.

Get-Around-To-It Syndrome

A common side effect of normalcy bias is what I like to call get-around-to-it syndrome. You know that you really ought to have a disaster plan. You know that, at minimum, you need to keep a few gallons of fresh water and a first aid kit in your home, office, and vehicle.

And yet you never seem to actually get around to buying the supplies.

It always feels like you have plenty of time until the moment disaster strikes. And there are too many lazy grasshoppers out there who expect the survivalist ants to take care of them. When the SHTF, you are not responsible for everyone else who couldn’t get their act together and do the bare minimum to prepare.

Overcoming Normalcy Bias

The first thing resistant people need to understand is that no one else will save you. If a disaster strikes, you can’t count on help from emergency services. You also can’t depend on your neighbors, your coworkers, your church–assume that you and your family will be on your own.

If you can’t take responsibility for your own safety, then do you really deserve to be saved? After a disaster strikes–and it will–there will be a lot of people coming to you for help. They may cry and beg. They may demand or threaten. That’s why you have to be prepared to defend yourself, too.

Ideally, you’ll never have to grab your bug out bag. But realistically, it’s much, much better to be prepared than sorry.

If someone in your household still doesn’t get it, have them sit down and read this post. Then see if they still think disasters only happen to other people.

Erik Lobo

Are you prepared for when SHTF?

Erik Lobo is your guide through the wilderness of doomsday prepping. From coping with an EMP attack to choosing the best water purification methods, he’s an expert on the most important skill of all: survival.

It’s not too late to start thinking about how to keep yourself and your family safe—but tomorrow, it might be. Sign up today for notifications to get the latest from Doomsday Hero.